Our Brand World
A brand’s identity and values are the foundation of every consumer-centric relationship. This site contains rules and principles that help Aleve® connect with its customers and stay recognizable.
Please follow these guidelines when creating all Aleve® assets for online, offline, internal and external communication.
BRAND IDENTITY
Aleve® is an ally, helping to liberate and free people from pain – letting them live fully and show up for others. Our mission is to help you be stronger for longer, with uninterrupted relief from a wide range of pain.
ALEVE PRODUCTS
Aleve® provides targeted relief in a range of formats – liquid gels, tablets and capsules – for day or night use, combatting menstrual pain, sinus and cold symptoms, headaches, back & muscle and minor arthritic pain.
GUIDELINES
Our design principles are the signposts that will help keep your team on the same path as you move through the design process. Learn how to create consistent designs following our three principles.
- Radiantly Uplifiting / Authentically Human / Positively Enduring
HOW TO CREATE ALEVE® ASSETS?
COMMUNICATIONS
CONSTRUCT
How to talk about Aleve® products and their benefits? Learn about using our brand elements across all types of communication.
PRODUCT LED TOOLKIT
How to choose the right colors, filters, and branding elements to match Aleve® products? Learn about designing assets that feature packshots.
BRINGING IT TO LIFE
DIGITAL
How to design a digital banner ad that people will click on? Learn about the dos and don’ts of creating static and animated banners for Aleve®.
BRINGING IT TO LIFE
SHOPPER APPLICATION
How to convey the benefits of Aleve® products in brochures and on shelf talkers? Learn about the dos and don’ts of creating print ads for Aleve®.
LOOKING FOR ASSETS?
Find everything you need to create winning Aleve® content, all in one convenient store.
FAQ
If you are currently a fulltime Bayer Employee, you should automatically have access to all sections of the Brand World site.
If you are an approved agency partner, and need to have your access set up please get in touch with Global Aleve Brand representatives:
A.J. Mekky
Global Design Lead – Pain & Heart Health Brands
a.j.mekky@bayer.com
A.J. Mekky
Global Design Lead – Pain & Heart Health Brands
a.j.mekky@bayer.com
Not without written approval from Global Aleve Brand & Design teams.
All approved font’s include the majority of global alphabet characters. If you have a specific challenge please connect with Global Aleve Brand & Design teams for guidance on solutions.
Learn more about specific elements
LOGO
Our brandmark is confident and progressive which is echoed in our forward moving letter forms. This also helps to reflect our positively enduring and radiantly uplifting principles.
PHOTOGRAPHY
To set us apart from competitors, our lifestyle photography is one of our key assets for bringing to life our Brand Purpose - ‘we free people from pain to give their all, for others’. Our photography needs to tell a distinctive narrative around freedom from pain, connectivity and making an impact using our Design Principles.
BACKGROUNDS
Backgrounds should be in line with our color palette, and use the wave of impact, which sweeps through our world with uplifting optimism and acts as a device to connect people or our products, alluding to a ripple of positivity that endures way beyond pain relief.
COLORS
We use color in a consistent manner in order to build equity and recognition. To make our color palette more distinctive and ownable to Aleve, we are leaning into our Design Principle of ‘Radiantly Uplifting’ to inject a sense of life and movement, as well as linking it back to the sentiment of our arc and Ping assets.
STILL LOOKING FOR SUPPORT?
If you don't find what you need, we're here to offer expert help to specific questions.