Guidelines on how to create Aleve assets:
research on new design
We have taken a deep dive into the design language of our packaging, and have updated our process and guidelines.
Assets overview
Explore our logotypes, iconography, typography, color palette, placement guidelines and much more.
logotype
The Aleve logo represents energy, flow, and the ease of movement that Aleve makes possible.
iconography & typography
See directions, hints and tips for the use of of illustration and typefaces on Aleve packaging.
packaging setup
This section sets out a number of guiding Design Principles with which to create Aleve Packaging Artwork.
implementation
Best practices for the implementation of design recommendations on various packaging formats.
Aleve fem packaging
ALEVE FEM has a distinct design language that is also reflected in its packaging. Check the color palatte and design best practices here.
Learn more about specific elements
LOGO
Our brandmark is confident and progressive which is echoed in our forward moving letter forms. This also helps to reflect our positively enduring and radiantly uplifting principles.
PHOTOGRAPHY
To set us apart from competitors, our lifestyle photography is one of our key assets for bringing to life our Brand Purpose - ‘we free people from pain to give their all, for others’. Our photography needs to tell a distinctive narrative around freedom from pain, connectivity and making an impact using our Design Principles.
BACKGROUNDS
Backgrounds should be in line with our color palette, and use the wave of impact, which sweeps through our world with uplifting optimism and acts as a device to connect people or our products, alluding to a ripple of positivity that endures way beyond pain relief.
COLORS
We use color in a consistent manner in order to build equity and recognition. To make our color palette more distinctive and ownable to Aleve, we are leaning into our Design Principle of ‘Radiantly Uplifting’ to inject a sense of life and movement, as well as linking it back to the sentiment of our arc and Ping assets.