Branding elements
From our color palette to brandmark, lifestyle do's and don'ts to our unique wave, find out how to capture the Aleve® look.
Bringing it to life
Learn the do's and don'ts of creating static and animated banners, how to convey the benefits of Aleve® products in brochures and on shelf talkers, and best practises for creating print ads.
Packaging ARCHitecture
Discover how our latest packaging guidelines make the whole Aleve® range a consistent family of user-friendly design.
Learn more about specific elements
LOGO
Our brandmark is confident and progressive which is echoed in our forward moving letter forms. This also helps to reflect our positively enduring and radiantly uplifting principles.
PHOTOGRAPHY
To set us apart from competitors, our lifestyle photography is one of our key assets for bringing to life our Brand Purpose - ‘we free people from pain to give their all, for others’. Our photography needs to tell a distinctive narrative around freedom from pain, connectivity and making an impact using our Design Principles.
BACKGROUNDS
Backgrounds should be in line with our color palette, and use the wave of impact, which sweeps through our world with uplifting optimism and acts as a device to connect people or our products, alluding to a ripple of positivity that endures way beyond pain relief.
COLORS
We use color in a consistent manner in order to build equity and recognition. To make our color palette more distinctive and ownable to Aleve, we are leaning into our Design Principle of ‘Radiantly Uplifting’ to inject a sense of life and movement, as well as linking it back to the sentiment of our arc and Ping assets.