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  • BRAND FUNDAMENTALS
    • The Pain category
    • Brand Identity
    • Design principles
    • The Wave in Aleve Storytelling
  • BRAND SYSTEM
    • Branding elements
      • Brandmark
      • The Wave
      • Background
      • Colors
      • Typography
      • Lifestyle Photography
      • Product(s) Photography
      • Graphic add-ons & Icons (distinctive assets)
    • Bringing it to life
    • Packaging architecture
      • Aleve FEM packaging
      • Asset overview
      • Iconography & typography
      • Implementation
      • Logotype
      • Packaging setup
      • Research on new design
  • Download Center
  • FAQ
  • Contact
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