GENERAL QUESTIONS
The Global Aleve Brand World is the official and approved repository of Aleve brand assets and the guideline documentation on Global Aleve and how these should be utilized and activated across all consumer touchpoints.
If you are currently a fulltime Bayer Employee, you should automatically have access to all sections of the Brand World site.
If you are an approved agency partner, and need to have your access set up please get in touch with Global Aleve Brand representatives:
A.J. Mekky
Global Design Lead – Pain & Heart Health Brands
a.j.mekky@bayer.com
Global Aleve brand assets are used across all consumer touchpoints for all types of creative and visual communication, digital channels and activation, packaging, e-commerce and shopper retailer environments, etc.
Yes.
A.J. Mekky
Global Design Lead – Pain & Heart Health Brands
a.j.mekky@bayer.com
Please get in touch with Global Aleve Brand representatives:
A.J. Mekky
Global Design Lead – Pain & Heart Health Brands
a.j.mekky@bayer.com
Yes, approved agency partners working on the Aleve brand would have access to all sections of the Brand World site.
New agency partners will need to be have their access set up once their onboarding process is complete.
DESIGNING ALEVE ASSETS
All photos on this site are licensed for Aleve Brand design and communications purposes, and must have all credits in images’ metadata.
Not without written approval from Global Aleve Brand & Design teams.
Any amendment to photos and other design elements needs to have written approval from Global Aleve Brand & Design teams, as well as from Local Brand leadership.
Not without written approval from Global Aleve Brand & Design teams.
Not without written approval from Global Aleve Brand & Design teams.
All approved fonts include the majority of global alphabet characters. If you have a specific challenge please connect with Global Aleve Brand & Design teams for guidance on solutions.
TECHNICAL ISSUES
If you’re a Bayer employee or contractor please get in touch with your Bayer IT help desk for guidance.
If you’re an agency partner, please connect with your Bayer account lead to work on solutions.
If you’re a Bayer employee or contractor please get in touch with your Bayer IT help desk for guidance.
If you’re an agency partner, please connect with your Bayer account lead to work on solutions.
Learn more about specific elements
LOGO
Our brandmark is confident and progressive which is echoed in our forward moving letter forms. This also helps to reflect our positively enduring and radiantly uplifting principles.
PHOTOGRAPHY
To set us apart from competitors, our lifestyle photography is one of our key assets for bringing to life our Brand Purpose - ‘we free people from pain to give their all, for others’. Our photography needs to tell a distinctive narrative around freedom from pain, connectivity and making an impact using our Design Principles.
BACKGROUNDS
Backgrounds should be in line with our color palette, and use the wave of impact, which sweeps through our world with uplifting optimism and acts as a device to connect people or our products, alluding to a ripple of positivity that endures way beyond pain relief.
COLORS
We use color in a consistent manner in order to build equity and recognition. To make our color palette more distinctive and ownable to Aleve, we are leaning into our Design Principle of ‘Radiantly Uplifting’ to inject a sense of life and movement, as well as linking it back to the sentiment of our arc and Ping assets.