1. CREATION GUIDELINES
Opposite is a breakdown of the styling used for photographing and featuring packaging within key visuals. This should be adhered to at all times to allow consistency across visual communications.
Icon styling should be kept simple and
Always keep icons in white to allow maximum |
Icons can integrated in to typography to add depth and |
2. FEM ICONOGRAPHY ADJUSTMENTS
Simple, humane and high-tech iconography depicting the female anatomy, the pain points and relief. The icons can be used in a playful sticker like way across touchpoints. Never show the icons isolated. They must always be shown in context, so they reinforce storytellig.
When creating iconography it should feel simple, humane and high-tech, depicting the female anatomy, the pain points and relief. Always refer to iconography that has been created and make sure you are creating something distinct.
NOTE: iconography may flex between markets e.g. Mexico & global
COLORS
Always use the three fem care colors when creating iconography. The pink being used for the background, yellow for the main colour of illustration and white as an accent color.
PINK - BACKGROUND
C0 M95 Y20 K0
R238 G42 B123
YELLOW - MAIN ICON
C0 M18 Y100 K0
R255 G209 B0
WHITE - ACCENT
C0 M0 Y0 K0
R0 G0 B0
CORRECT USAGE
INCORRECT USAGE
ICONS USAGE - BANNER, SOCIAL MEDIA
Learn more about specific elements
LOGO
Our brandmark is confident and progressive which is echoed in our forward moving letter forms. This also helps to reflect our positively enduring and radiantly uplifting principles.
PHOTOGRAPHY
To set us apart from competitors, our lifestyle photography is one of our key assets for bringing to life our Brand Purpose - ‘we free people from pain to give their all, for others’. Our photography needs to tell a distinctive narrative around freedom from pain, connectivity and making an impact using our Design Principles.
BACKGROUNDS
Backgrounds should be in line with our color palette, and use the wave of impact, which sweeps through our world with uplifting optimism and acts as a device to connect people or our products, alluding to a ripple of positivity that endures way beyond pain relief.
COLORS
We use color in a consistent manner in order to build equity and recognition. To make our color palette more distinctive and ownable to Aleve, we are leaning into our Design Principle of ‘Radiantly Uplifting’ to inject a sense of life and movement, as well as linking it back to the sentiment of our arc and Ping assets.